{"id":4915,"date":"2012-05-07T00:00:00","date_gmt":"2012-05-07T00:00:00","guid":{"rendered":"https:\/\/www.slowfood.it\/slowine\/strano-ma-buono\/"},"modified":"2013-01-28T14:11:48","modified_gmt":"2013-01-28T14:11:48","slug":"strano-ma-buono","status":"publish","type":"post","link":"https:\/\/www.slowfood.it\/slowine\/strano-ma-buono\/","title":{"rendered":"Strano, ma buono"},"content":{"rendered":"

Sono circa 24.000 i cartoncini che contengono Off Roads il vino rosso, 100% sangiovese, messo in commercio dall’azienda Monte Bernardi di Panzano in Chianti.<\/p>\n

So già che inizierete a storcere il naso. Ma lasciate parlare Micheal Schmeltzer, proprietario di Monte Bernardi che pare avere idee molto chiare in proposito “Il tipo di agricoltura che facciamo in azienda è molto dispendiosa-ci racconta- commercializzare questo vino negli States ci permette di portare avanti il nostro lavoro qui in Italia”.<\/p>\n

Off Roads proviene da uve acquistate in Chianti Classico e Montecucco. Le vigne sono condotte in biologico e controllata direttamente dall’azienda. La scelta del Tetra Pak unisce istanze di rispetto dell’ambiente e marketing.<\/p>\n

“Negli Stati Uniti solo il 26% del vetro viene riciclato, il resto finisce disperso- dice Jennifer, sorella di Micheal- e il trasporto 1000 casse ( cases = 12 confezioni) di Tetra Pak pesa circa 1000 tonnellate contro le 12.000 per la stessa quantità di vino in bottiglia pari a due elefanti femmina in cinta stivati in un aereo” Oltre a questo Jennifer ci dice che anche nell’alta ristorazione americana il Tetra Pak gode di un’immagine sdoganata….. quasi come in Italia, mi vien da pensare.<\/p>\n

Di Tavernellesca memoria, qui il Tetra Pak avrà vita dura qualora venga messo alla prova del commercio. Ma il vino è di qualità e le numerose certificazioni ( vegana, biologica, ecc ecc) ne attestano la genuinità.<\/p>\n

Io sono abbastanza convinto del progetto, e voi?<\/p>\n","protected":false},"excerpt":{"rendered":"

Sono circa 24.000 i cartoncini che contengono Off Roads il vino rosso, 100% sangiovese, messo in commercio dall’azienda Monte Bernardi di Panzano in Chianti. So già che inizierete a storcere il naso. Ma lasciate parlare Micheal Schmeltzer, proprietario di Monte Bernardi che pare avere idee molto chiare in proposito “Il tipo di agricoltura che facciamo …<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[17,13],"class_list":["post-4915","post","type-post","status-publish","format-standard","hentry","category-parliamo-di","tag-agricoltura","tag-vino"],"acf":[],"yoast_head":"\nStrano, ma buono - Slowine<\/title>\n<meta name=\"description\" content=\"Sono circa 24.000 i cartoncini che contengono Off Roads il vino rosso, 100% sangiovese, messo in commercio dall'azienda Monte Bernardi di Panzano in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.slowfood.it\/slowine\/strano-ma-buono\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strano, ma buono - 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