{"id":39359,"date":"2019-06-04T11:07:57","date_gmt":"2019-06-04T09:07:57","guid":{"rendered":"https:\/\/www.slowfood.it\/slowine\/?p=39359"},"modified":"2019-06-05T09:27:23","modified_gmt":"2019-06-05T07:27:23","slug":"cotarellate","status":"publish","type":"post","link":"https:\/\/www.slowfood.it\/slowine\/cotarellate\/","title":{"rendered":"Cotarellate"},"content":{"rendered":"

\"\"<\/a>Dopo aver dichiarato che il cambiamento climatico \u00e8 un’opportunit\u00e0 per tutto il settore enologico (qui il link<\/a>), il pluridecorato enologo Riccardo Cotarella ne ha sparata un\u2019altra . \u00abA fare i grandi vini ci pensano gli enologi, le aziende vitivinicole devono preoccuparsi di saperli raccontare, perch\u00e9 oggi pi\u00f9 che mai la comunicazione \u00e8 fondamentale per raggiungere gli obiettivi (quali? Ndr). Cos\u00ec com\u2019\u00e8 importante ridurre i costi di gestione delle imprese del settore o quanto meno razionalizzarli al massimo<\/strong>\u00bb.<\/p>\n

La frase, riportata dall’autore dell’articolo Alfredo Doni, \u00e8 apparsa sabato scorso sulle pagine del Corriere dell\u2019Umbria in occasione dell\u2019uscita di un suo libro \u201cStrategia di mercato e gestione dell\u2019impresa vitivinicola\u201d pubblicato da Edagricole e scritto insieme a Sergio Cimino, ingegnere industriale, e Jolanda Tinarelli, manager e consulente di direzione aziendale in imprese industriali e vitivinicole.<\/p>\n

L’affermazione che i grandi vini sono fatti dagli enologi mi ha fatto saltare dalla sedia. Cotarella sembra proprio non considerare una parte fondamentale e fondante della nostra struttura viticola: quella delle aziende di piccole dimensioni inserite in un pi\u00f9 complesso e radicato flusso di storia agricola nazionale nel quale la viticoltura si compie attraverso competenze autosufficienti con stili espressivi cangianti e originali.<\/p>\n

Il ruolo di un\u2019azienda \u00e8 quello di raccontare, s\u00ec, raccontare cazzate magari. Ridurre il ruolo dell\u2019agricoltura a mera imprenditoria \u00e8 lo stesso errore che l\u2019Italia del vino ha compiuto negli anni Novanta, anni del post metanolo in cui enologi come Cotarella hanno imperversato a danneggiare il tessuto pi\u00f9 originale, e forse vendibile, della nostra vocazione enologica, quello del legame con il territorio di provenienza.<\/p>\n

Certamente la dimensione operativa di Cotarella riguarda economie su scale nettamente pi\u00f9 grandi rispetto alle dimensioni agricole nelle quali almeno io circoscrivo il mio campo d’indagine e d’interesse. Ma tali affermazioni disdegnano quel tessuto produttivo che ancora mantiene in vita il nostro paesaggio viticolo e ci avvicina al vino attraverso la parte pi\u00f9 bella e familiare dell’enologia, quella umana. Da un enologo che ha un ruolo pubblico cos\u00ec importante mi aspetterei, forse, maggiore equilibrio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dopo aver dichiarato che il cambiamento climatico \u00e8 un’opportunit\u00e0 per tutto il settore enologico (qui il link), il pluridecorato enologo Riccardo Cotarella ne ha sparata un\u2019altra . \u00abA fare i grandi vini ci pensano gli enologi, le aziende vitivinicole devono preoccuparsi di saperli raccontare, perch\u00e9 oggi pi\u00f9 che mai la comunicazione \u00e8 fondamentale per raggiungere …<\/p>\n","protected":false},"author":919862,"featured_media":39362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[72,41,1],"tags":[],"class_list":["post-39359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza","category-news","category-parliamo-di"],"acf":[],"yoast_head":"\nCotarellate - Slowine<\/title>\n<meta name=\"description\" content=\"Dopo aver dichiarato che il cambiamento climatico \u00e8 un'opportunit\u00e0 per tutto il settore enologico (qui il link), il pluridecorato enologo Riccardo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.slowfood.it\/slowine\/cotarellate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cotarellate - Slowine\" \/>\n<meta property=\"og:description\" content=\"Dopo aver dichiarato che il cambiamento climatico \u00e8 un'opportunit\u00e0 per tutto il settore enologico (qui il link), il pluridecorato enologo Riccardo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.slowfood.it\/slowine\/cotarellate\/\" \/>\n<meta property=\"og:site_name\" content=\"Slowine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SLOW-WINE\/149627278414584\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T09:07:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T07:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.slowfood.it\/slowine\/assets\/2019\/06\/cot.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"346\" \/>\n\t<meta property=\"og:image:height\" content=\"146\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessandro Marra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro Marra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/\"},\"author\":{\"name\":\"Alessandro Marra\",\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/#\\\/schema\\\/person\\\/ab34ed3ade55c12ebd972e70ad60124a\"},\"headline\":\"Cotarellate\",\"datePublished\":\"2019-06-04T09:07:57+00:00\",\"dateModified\":\"2019-06-05T07:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/\"},\"wordCount\":334,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/assets\\\/2019\\\/06\\\/cot.jpeg\",\"articleSection\":[\"In Evidenza\",\"News\",\"Parliamo di...\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/\",\"url\":\"https:\\\/\\\/www.slowfood.it\\\/slowine\\\/cotarellate\\\/\",\"name\":\"Cotarellate - 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