{"id":28068,"date":"2017-02-24T12:51:25","date_gmt":"2017-02-24T11:51:25","guid":{"rendered":"https:\/\/www.slowfood.it\/slowine\/?p=28068"},"modified":"2017-02-25T09:12:51","modified_gmt":"2017-02-25T08:12:51","slug":"la-vie-en-rose-nel-2017-saremo-sommersi-rose-bollicine","status":"publish","type":"post","link":"https:\/\/www.slowfood.it\/slowine\/la-vie-en-rose-nel-2017-saremo-sommersi-rose-bollicine\/","title":{"rendered":"La vie en Ros\u00e9. Nel 2017 saremo sommersi da ros\u00e9 e bollicine?"},"content":{"rendered":"

<\/a>“Vedere la vita rosa” cio\u00e8 essere ottimisti e privi di preoccupazioni per il futuro non \u00e8 solo il testo di una famosissima canzone degli anni \u201940, ma \u00e8 anche ci\u00f2 che sta accadendo al mondo del vino in base alle tendenze analizzate dall\u2019agenzia International Wine and Spirit Research per Vinexpo (la fiera internazionale che si terr\u00e0 a Bordeaux a giugno).<\/p>\n

Secondo l\u2019IWSR infatti il 2017 sar\u00e0 l\u2019anno dei ros\u00e9 e delle bollicine.<\/p>\n

Dallo studio, che ha preso in considerazione i consumi reali di 125 mercati, \u00e8 emerso che nonostante il mercato globale del vino sia in lieve calo, la tendenza positiva del ros\u00e9 \u00e8 prevista con una crescita del 22,2% in Italia e del 6% nel mondo fino al 2020.<\/p>\n

La maggiore novit\u00e0 \u00e8 data dal trend che si dirige verso l\u2019aumento dei consumi di vini a bassa gradazione alcolica e aromatizzati. I vini rosati dolci, per esempio, stanno guadagnando consenso in nuovi mercati come quello del Sud Africa, dove vengono apprezzati soprattutto dai giovani.<\/p>\n

Buone notizie anche per i produttori di Prosecco, la cui crescita \u00e8 destinata a continuare specialmente in Italia, Regno Unito e Stati Uniti.<\/p>\n

In linea con le indagini di mercato, quella condotta da Nielsen svela che per i consumatori americani, Chardonnay e Cabernet Sauvignon non sono pi\u00f9 in vetta alla classifica per tipologia e variet\u00e0 di vini pi\u00f9 diffusi, ma sono stati sostituiti dai red blend californiani, dal Sauvignon Blanc neozelandese, dai rosati francesi e dal Prosecco italiano.<\/p>\n

I vini rosati stanno spopolando anche sui social network, in particolar modo su Instagram, dove l\u2019ashtag ros\u00e9 sta diventando sempre pi\u00f9 utilizzato e iconico a indicare un certo stile di vino, perfetto per un aperitivo tra amici. Tantissime le pagine dedicategli e tantissimi gli utenti che ogni giorno postano foto di bottiglie, bicchieri ed etichette di ros\u00e9. Questo fenomeno cos\u00ec in evoluzione ha senza dubbio contribuito all\u2019incremento delle vendite negli Stati Uniti, che sono addirittura quintuplicate tra il 2009 e il 2015. A beneficiarne sarebbero soprattutto i nostri cugini d\u2019Oltralpe, probabilmente perch\u00e9 la parola pi\u00f9 utilizzata \u00e8 proprio quella francese #ros\u00e9 e non rosato in italiano o rosado in spagnolo.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

“Vedere la vita rosa” cio\u00e8 essere ottimisti e privi di preoccupazioni per il futuro non \u00e8 solo il testo di una famosissima canzone degli anni \u201940, ma \u00e8 anche ci\u00f2 che sta accadendo al mondo del vino in base alle tendenze analizzate dall\u2019agenzia International Wine and Spirit Research per Vinexpo (la fiera internazionale che si …<\/p>\n","protected":false},"author":919862,"featured_media":28071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[72,41,1],"tags":[],"class_list":["post-28068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza","category-news","category-parliamo-di"],"acf":[],"yoast_head":"\nLa vie en Ros\u00e9. 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